How to create a digital marketing strategy in 10 steps (Updated 2022)

A digital marketing strategy is just online marketing for websites. Simple, right? Not so fast.

It turns out, there are a number of different ways to market a website online. And that’s where the latest digital marketing strategies come into play.

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There are the big guys—like search engine optimization (SEO), online advertising strategies, social media marketing, and the list goes on. Each category represents a specialty of its own along with a unique set of skills and best practices. In other words, what happens in SEO is very different from what happens in digital advertising.

For this reason, it’s no cakewalk to create a digital marketing strategy.

Since every website is different, the best digital marketing strategies are created using a custom-tailored approach.

In this post, we’ll cover different areas of marketing to show you how to create a digital marketing strategy, explain the strategic process in more detail, and then provide a 10-step guide on addressing the basics.

For a quick overview, here is how to create a digital marketing strategy in 10 steps:

  • Step 1: Create a customer persona
  • Step 2: Identify your goals and tools
  • Step 3: Focus on blogging
  • Step 4: Evaluate existing digital marketing channels
  • Step 5: Automate marketing
  • Step 6: Nail mobile optimization
  • Step 7: Make it easy for customers to reach you
  • Step 8: Use the right technology
  • Step 9: Confirm your differentiators
  • Step 10: Track your progress